How do you turn the identity of an award into an object people want to raise? Together with MIA LATAM, we developed the visual identity for the 2026 ANDA Advertising Awards and extended that same language into the design of its most important element: the trophy. The challenge was to create an identity capable of representing a new edition of the awards while working consistently from graphic communication to the stage. A visual system where geometry, volume, and materiality begin in two dimensions and ultimately become a physical object. The trophy was designed as part of that same universe, with its proportions, angles, and finishes carefully developed to create an object with a strong presence of its own across the gold, silver, and bronze versions. Its physical development was carried out in collaboration with sculptor Sebastián Kaczorowski. A project where identity, art direction, and object design are all part of the same idea. This time, the brand not only had to be seen, it also had to be held. Below is the full project development.